35. Excellent SME is international project, aiming to establish white list of small and medium enterprises (SME) by means of certification system. d. Ad space in magazines is more expensive than most newspaper space. a. barter syndication. 60. Martha likes to view the programs that other channels are airing while an advertisement is being broadcast during her favorite sitcom. Publisher city: publishing company, copyright date. True. Students will be engaged and excited to create plot diagrams, timelines, posters, and more.These teacher-created lesson plans and resources contain examples and templates that you can tailor and students can use for assignments and projects. In such a scenario, he should use: 98. 58. They spend their time to write products for selling. Which of the following advantages does it have? ISLAMABAD, Jan 09 (APP): Minister for Information and Broadcasting, Senator Shibli Faraz on Saturday said Academy of Excellence has been set up for professional training of newcomers in various fields of media including production, art and culture under the vision of improving quality of media … Zukunftsorientiertes Montagekonzept: DMG MORI revolutioniert mit der neuen, 4.000 m² großen Excellence Factory bei … The company wants to print a photo of a garden along with the plants and flowers they offer, and are happy with the color reproduction that the magazine offers. The disadvantages of using newspapers are ads compete for attention with other newspaper features; short life span; poor color. 102. 20. Therefore according to statistics, there are lots of people who are considering the use of newspapers as an advertisement media, and it matters so much in how you can be able to reach even many people out there. 57. Awarded by the European Alliance of News Agencies, the annual prize recognises editorial innovations which address problems facing the news media industry. Print Media Newspapers Strengths Limitations daily delivery - frequency opportunity geographic selectivity some special interest selectivity intensive coverage of specific geographic market reach well-educated audience wide range of editorial material aimed at a broad audience great flexibility in ad size complex information can be communicated second shortest 72. The salesperson with this firm explains that considering the growing/planting season, they will need to decide soon, because ads must be submitted at least 60 days before they run, and the ad material cannot be changed after the submission. What type of television transmission broadcasts programming over airwaves to affiliate stations across the United. 93. It also indicates that the show is being watched by 759,000 households each week in Houston's bigcity market, which has 3,300,000 households with televisions. In the U.S., the majority of the creative effort and money is spent on _____ ad campaigns. Gretta's Garden plans to advertise about the new addition in the local newspaper and Holland will be paying 20 percent of the media bill. 71. As Jeffrey Cole, director of the Center for Digital Communication put it, “For the first time in 60 years, newspapers are back in the breaking news business.” Online, newspapers can compete with broadcast media … 150 YEARS OF EXCELLENCE This 4 th of November officially marks the 150 th anniversary of the Paul Wurth company, as it was on 4 th of November 1870 when the judicial authorities of Luxembourg cleared the way for … Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice 43. He asks for a quick overview of the creative opportunities offered by various major media. 76. 86. (Scenario 13-1) Crystal is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. 73. 29. A media planner is comparing the relative advantages and disadvantages of television and magazines as advertising vehicles for her client. ADAPT brings major digital media technology conference INLG 2020 to Dublin next week. 42. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. Our work. 26 Nov. By frequently repeating his advertising messages. For which of these potential advertisers are newspapers most likely to be a suitable choice? Datelines appear at the beginning of stories and include the name of the city in all capital letters, usually followed the state or territory in which the city is located. c. Magazines are free of ad clutter that other forms of media are subjected to. c. Radio offers a low absolute cost that television can't match. In this case, which of the following would be the best media choice for advertising? By the time its readers receive an edition, some of the trends suggested by it are already known to them. 27. ADAPT brings 5 major Digital Media Technology Conferences to Dublin over the next 2 years . Magazines have long lead times. To remain competitive in today's marketplace, newspapers must: c. reinvent themselves and become digital. Chairman David Armitage said: "2020 has proved to be an excellent year for us, despite all the political uncertainty surrounding Brexit and the chaos called by the global pandemic. (Scenario 13-2) A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. b. (Scenario 134) Gretta's Garden plans to use a particular type of advertising to announce a new addition—the full line from Holland Hothouse, a grower of award-winning tulip bulbs and rose bushes. Al Kass … a. Which advantage of magazines does this represent? What they don’t do well is provide much help toward specific target demographics. 1. Medium visitors can only read a certain number of curated articles … 12. 87. Which of the following statements about newspapers as an advertising medium is true? 24. 103. 5. d. Their limited ability to segment target audiences. Start by researching what your target audience are interested in and how they prefer to consume information including via blogs, websites, TV programs, newspapers or magazines. On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for advertisers than most other forms of media. The NYTimes published a bunch of photos of Thailand doing things right and titled it No One Knows What Thailand Is Doing Right.Because racism. a. (Scenario 13-3) You recommend that the manufacturer of ski equipment place ads in several magazines devoted entirely to skiing. boyens-medien.de; Hamburg; Polizei entdeckt Marihuana und leere Särge in Hamburg ; Hamburg Polizei entdeckt Marihuana und leere Särge in Hamburg . Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those available in broadcast media b. c. C wants to reach a local audience at a low cost for space. 54. The owners of Kelly & Kallihan Funeral Home want their ads to appear alongside other funeral related ads. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Traditional radio station owners like him, as well as their advertisers, are concerned about the rise of satellite radio mainly because it: 91. a. Original birth date newspapers are special, personal keepsakes. Hybrid models are very effective for ________ magazines because these models boost a magazine's ability to remain current. The most widely accessed satellite programming is available from DirecTV and DISH Network. 13. It decides to offer some discount coupons in the Sunday newspaper. This results in fragmented audiences. The greatest advantage of television as an advertising medium is its ability to: c. send a message through sight and sound. Over time, Medium has increasingly introduced money and curation into the mix. The main advantage of magazines as a media choice is their audience selectivity, which can be based on demographics, lifestyle, or special interests. Which of the following advantages is the media planner most likely referring to? a. For Immediate Release. Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” View more View all work. MORE FACT SHEETS: STATE OF THE NEWS MEDIA A vast majority of adults in the United States get at least some news online (either via a mobile device or desktop/laptop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. 14. (Scenario 13-1) The client is interested in placing an ad in the teen magazine and cites several reasons why placing an ad in the magazine would be a good idea. 84. What kind of advertising should they use? a. The only exception to this rule would be for businesses that wish to target fairly wealth Caucasian households. Instead of seeing that, however, the NYTimes asked if it was something in their blood. He plans to target some southern cities, but wants to use a media class with low absolute cost as well as low cost-per-contact. (Scenario 13-2) The long-time owner of an FM radio station in a mid-size West Coast city is closely monitoring the ups and downs of satellite radio companies. Display advertising. Which of the following is an incorrect statement and would not be a good reason for this placement? A grocery chain delivers leaflets that contain an ad about the chain. Children’s newspapers are an excellent choice for French learners because they use simple language and often explain expressions and concepts in more detail than traditional newspapers. The President of the National Association of Nigerian Students (NANS), Sunday Asefon, has warned of a total shut down if the federal government and the Academic Staff Union of Universities, ASUU, fail to end the prolonged strike by the end of December. Newspaper, television, and radio news programs have all had to adapt and diversify to compete for a share of the market. The magazine reaches a highly selective audience by offering content on fishing as a leisure activity. a. b. 30 Nov. SignON project secures €5.6m in Horizon 2020 funding. b. How will his decision impact the company? An advantage of magazines is that they are synergistic with digital media. 30. (Scenario 13-4) After placing the first few simple ads in the local paper, Gretta's Garden realizes that it need to offer customers special offers to help them earn better loyalty. Mexican President Andres Manuel Lopez Obrador on Monday played a trick on the media, pretending he was going to end the daily news conferences … 82. (Scenario 133) The marketing director for the instant grits cereal wants to supplement the company's national ad campaigns with local campaigns. Course Hero is not sponsored or endorsed by any college or university. Radio advertising has its disadvantages, and many are being addressed at this convention. As the newspaper page offers a small and relatively expensive format, advertisers cannot provide a lot of information to the target audience at relatively low cost. Quality and excellence are always rewarded. Assess your target audience The first thing you need to decide when creating your media list is who your target audience are and how best to reach them. This indicates that the magazine uses audience selectivity based on . Excellent. 4. Medium Tour Team, Prize Money QR30,000 1. 26 Nov. Here are some tips to help create an excellent media list. readers damage the paper when clipping coupons. 2020 Outreach. Which media type is the salesperson most likely talking about? a. use primarily print media, 38. 23. a. 56. True. You find that you can be able to reach more demographics profiles, and this is an excellent medium in the way that you carry out your various activities. What is the program rating for American Family within the Houston market? d. Well-defined geographic audiences will be targeted or nationwide audiences will be targeted, 79. The newest options in radio is AM radio which is transmitted from satellites circling the earth. 19. newspapers have short life span. The ARC Centre of Excellence for Automated Decision-Making and Society… By Caroline Keating In News. 11. Format (leave blank if printed document). With The Almighty's help, undaunted Pakistani spirit, and the great, devoted leader, ... Also RCEP will have big impact against us medium to long term. True, b. ______ means that people will get their local and national news from the Web, but turn to local newspapers for information about sales at local retail stores. (Scenario 13-3) To keep costs down, the used car dealer decides to make sure that the ads appear every week beside other car sales ads. Digital video recorders (DVRs) are used by consumers to watch programming on other channels while an advertisement is being broadcast. Which of the following statements about the Internet as an advertising medium is true? TV households is an estimate of the number of households that are in a market and own a TV. They are: 62. There are four categories of basic TV. False (used to skip commercials & watch only programming itself), 25. A new animated comedy show, American Family, is being broadcast in Houston. a. Off-network syndication refers to television shows that have been developed specifically for sale to individual stations. The leaflets are ready to be tucked into the. In an 8-inch oven-safe skillet heat the olive oil over medium to medium-high heat. 7 key characteristics of Social Media; 5 characteristics of a good news report; What are kickers and why newspapers use them even today; How to use punctuation marks in headlines; 8 key characteristics of Social Networking Sites; Why the inverted pyramid is the best way to write for web; 7 key differences between Social Media and Traditional Media 7, 56410 Montabaur, -, mit Öffnungszeiten, Anfahrt, und Erfahrungsberichten. The client finds out, however, that the stations have no standard fees for various spot lengths. Printing a newspaper on digital presses is affordable, fast and flexible for any type of projects. newspapers employ excellent use of color graphics A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts. To find out more about an author: Google the author's name or dig deeper in the library's biographical source databases.. To find scholarly sources: When searching library article databases, look for a checkbox to narrow your results to Scholarly, Peer Reviewed or Peer Refereed publications.. To evaluate a source's critical reception: True. We both print small and medium runs, from 1 to 1000's copies. 65. One of these reasons is that: b. advertisers need media to reach audiences that are likely in need of the information. For advertising to achieve communications and sales objectives, the media placement should . (Scenario 13-3) The guitar retailer has never advertised much. 63. President-elect Joe Biden reportedly uses Apple News to monitor the world's media, with the app used to collate headlines alongside reading other major outlets. Explore newspaper articles and clippings for help with genealogy, history and other research. 68. Project brings emphasis on web site certification, since internet is becoming prevailing media for promotion and search of business opportunities and partners. Aero-Dienst stellt Relaunch der Website vor Weiterlesen. Yet as Andrew Pettegree explains in an elegantly written and beautifully constructed account, it took several centuries before they became the dominant medium for news. Check back often for new releases and additions. The user-friendly navigation will let you view the pages of each edition as you would with the printed copy of the newspaper and lets you search instantly, save stories and share them with friends on social media. Find historical newspapers from across the United States and beyond. 31. “I’m doing great and getting excellent care from my medical team,” the music mogul posted on Instagram as reports swirled over his condition. 39. News & Media . Get one-on-one homework help from our expert tutors—available online 24/7. ADAPT European Researchers’ Night. Television offers advertisers two opportunities— low absolute cost and long-lasting messages. Course Hero has all the homework and study help you need to succeed! One of the primary advantages that magazines have over every other medium is their: 51. The Media’s Big Six. 29. Zoned editions demonstrate one of newspapers' biggest advantages for advertisers. DPA 10.01.21 13:30 Uhr. We print for photographers and illustrators with an excellent level of quality. Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those, Retailers targeting local geographic markets, Advertisers looking for an uncluttered environment to publish ads, Companies targeting highly selective audiences, with specific. 32. Steffen Fjaervik about interviewing techniques. Newspapers for children. 03/11/2020. False (satellite radio; AM radio is the oldest). 36. What are the three broad categories of newspaper advertising? This was not solely because producing up-to-date news for a large readership over a wide area became practicable and economic only with the steam press, the railway and the telegraph. September 2020. Newspapers provide excellent advertising opportunities when geographic locations are being targeted. A potential advertiser wants to know how popular the show is in Houston, as well as across the U.S. Research indicates that the show is being watched by 16,400,000 people nationwide. 26. You tell him that, in general,: d. radio offers creative avenues and is especially geared toward musical spots. Unlock your students' creativity through digital storytelling! (Scenario 13-4) Gretta's Garden decides to run a more sophisticated ad in an issue of a regional publication, City Garden magazine. Which of the following is most likely a reason for this? 66. Retailers... 13. Which of the following is Martha demonstrating? True. d. the proportion of households that are using TV during a specific time period. a. simplest buying procedures. 21. Staying on top of changes within media outlets will ensure that your media … (Scenario 131) The client is concerned about paying a lot of money for an ad in a fairly new magazine that hasn't. 78. The Hindu ePaper, a digital replica of the daily newspaper, is designed to provide a familiar reading format to the digital 'on-the-go' consumer. 46. News & Medien Immer gut informiert. 33. 55. In this way, the retailer is buying: 92. AARP is a magazine that targets retiring-aged Americans. The media planner at the agency reminds his client that one of the major limitations of radio may work against the company. A manufacturer of high-priced gourmet cookware is discussing media alternatives with his agency, and is strongly considering radio as a medium. Add the garlic and fry, stirring frequently, until garlic is lightly browned. Flyfisher magazine is published by the Federation of Fly Fishers. In addition, quality and accuracy are the main target that every publishers aim for, so that, if readers want to read excellent products, they have to pay more to get it. A factor affecting the future of magazines is that publishers are exploring other ways to take advantage of the interactive digital environment beyond digital version publications. This would suggest the use of: 97. Brits have already been reassured that the Big Man will be flying his sleigh over the UK this year, despite coronavirus restrictions. They are also interested in the information about the plants and staying up-to-date on what Gretta's Garden has to offer. T hailand worked hard and fought back COVID-19 with public health. Newspapers use datelines when the information for a story is obtained outside the paper’s hometown or general area of service. c. advertisers looking for an uncluttered environment to publish ads. True, 21. What are two of the main disadvantages of newspapers as an advertising medium? Which of the following advantages does it have. c. Through this magazine, only fashion-conscious teenage girls can be targeted, not all of them. Which of the following is true of syndicated television? a. digital and broadcast. Passalong readership occurs when other people visit a magazine subscriber's home or professional office and look. Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those available in broadcast media b. (Scenario 13-2) An owner of a large restaurant/lounge wants to run an ad on a radio station that covers the Dallas. News . d. companies targeting highly selective audiences, with specific economic and social backgrounds. (Scenario 13-3) The orange juice retailer believes that the appeal of its product cuts across just about every demographic, geographic, and psychographic segment. 9 out of 10 regular subscribers to a newspaper come from a Caucasian background. What type of advertising is Gretta's Garden considering? Share your own to gain free Course Hero access. True, 22. 16. In 1983, 90% of our media was owned and controlled by 50 different companies, which, at the time, so concerned author Ben Bagdikian that he penned his now-classic book, The Media Monopoly. 20. Which of the following is Flyfisher magazine's audience selectivity based on? Equally … False (television is high absolute cost & fleeting message). 67. 28. Ask your own questions or browse existing Q&A threads. Think of it kind of like a magazine/newspaper website, but where any writer (including you) is eligible to be curated. It provides advertisers with proven programming. Their expansion into digital media has led to a broader and more global audience for newspapers, but this still hasn't, 6. They offer a wide range of creative opportunities. Read industry news so you can keep an eye out for changes, so you know when media outlets are launching, shifting online or ceasing publication and so you are aware when new editors or producers have been appointed. A young lad from Cockermouth, Cumbria, wrote to the prime minister asking if the government had "thought about Santa coming this Christmas". With its multi-sensory stimulation, ______ is the medium that defines what advertising is. b. retailers targeting local geographic markets. The business head of a nationwide amusement park chain has asked the marketing director of the company to finalize this season's radio advertising plan and report back to him. True, b. Exclusive rewards for subscribers. A nationally distributed line of frozen dinners is to be promoted on radio. Is the o n ly medium-term threat to print the fact that most of its current audience will gradually die over the next 30 years? 101. 81. Medium is an open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic. To survive as a viable advertising medium, newspapers will have to: b. meet the demands of both audiences and advertisers. _____ is the development and delivery of specialized television programming for a particular audience. Which of the following is an advantage of magazines as a medium of advertisement? Steffen Fjaervik about interviewing technique The development of the Internet as a source of free and immediate access to information has forever changed the structure of the news media. Oktober 2020. Digital media must synergize with traditional media in order to work most effectively. Your main reason for this is because magazines have the advantage of: 96. a. 90. a. 50. This means that: c. advertisers are required to submit their ads much in advance of the date of publication. 10. This time it was Profhilo packaging, which won the Golden Award at the European Carton Excellence Awards – the Oscars for packaging, which rewards and … 83. When a Bahamas resort runs its commercials on TV, it gets an advantage that cannot be matched by radio or print media. 89. d. companies targeting highly selective audiences, with specific economic and social backgrounds. One reason for using the Internet as an advertising medium is. 9. For this, you need to use _____ advertising. Magazines attract consumers because of their: 53. Thus, a circle, in which newspaper promotes the website and the website, brings new readers to the newspaper. 61. a. television. As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global. More about the MSNBC Rachel Maddow Show airing weeknights at 9 PM. (Scenario 132) A nationwide fastfood chain is developing next year's media plan and is reviewing the pros and cons of various media options. Program rating is the best-known measure of TV audience, and it is the basis for the rates TV stations charge for advertising on different programs. Photo by Daniel Lutaaya on Twitter . He wants to place a radio spot in one of the local stations. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. newspaper ads have high costs. When comparing the cost of radio and television advertising, which of the following is true? 88. Even with the rapid growth of new media, the majority of all advertising dollars in the U.S still go to traditional print, radio, and television media. Limited Edition Cars (Mohamed Khalifa Albaker, Mohamed Saeed Haidan) Total time: 63.53 secs 2. A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the reason for this is that the magazine is published monthly. Statistics around the world shows that the number of readers of newspapers is falling every year, and this is very reasonable. 2020 Outreach. Media research shows that there are 48,500,000 households watching TV during the time that the quasi-news, 77. Medium (software requirement needed to … (Scenario 13-1) The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. (Scenario 13-1) The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media. In order to read e-books or newspapers, the readers have to purchase because the authors and journalists are not working for fun. What should the magazine do to have more control over the recency of the trends it publishes and retain its readers? Here are a few you can read: Le journal des enfants (sport, science, culture, good news) 1 jour 1 actu (news) (Scenario 13-4) Gretta's Garden also consults with a media outlet about advertising its products. For an advertiser who wants to target specific audiences in terms of economic, social, and demographic segments, newspapers would be a suitable advertising medium. 13 November 2020. True, b. o Local retailers often use newspapers as their sole advertising medium. The frequent intrusion of commercials has made television advertising the most distrusted form of advertising among consumers. Radio networks are different from TV networks in the sense that TV networks can deliver programming via satellite, whereas radio networks cannot. Narrowcasting is an example of which of the following advantages of television? Research has found that 65 percent of a surveyed group of consumers felt that they were "constantly bombarded. 99. 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