Creating high-quality blog posts that share your brand values can mean big things for both your site traffic and your lead generation. The key to maximizing content ROI is creating a content marketing strategy that takes … Is Your Content Ready to Zig and Zag With Your Buyers? Content marketing may seem like a passing trend, but it’s popular for a reason: it works. It considers the cost of creating and promoting content. Your email address will not be published. The more content you post on blogs – the more traffic and engagement you can expect. These high-quality, evergreen posts have the potential to become compounding, meaning they continue to attract new readers over time. For now, here’s the big picture. It costs less than other forms of marketing, yet produces more valuable leads and sales. In layman's terms, content marketing ROI is basically a comparison of the money spent versus money earned. For lead-generation content, it’s important to look beyond leads to measure both the quality of the leads (conversion rates) as well as engagement. Directions. See if your business understands the cost of the content it produces. Measure Content Marketing ROI, Down to the Dollar Measure the value of your content marketing. Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. Many organizations make PR a top priority, but it turns out that well-branded content can make even more of an impact on your bottom line. The first component is looking at your initial investment in the content. By using Content Marketing Institute, you, How to Explain Content Marketing ROI to Win (or Keep) Buy-In. Next Article Jen Barrell. There are three main components to calculating this return in investment (ROI) from your content marketing. Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build the business case and demonstrate content marketing results. A few years ago at Content Marketing World, Julie Fleischer, former senior director for data, content, and media at Kraft, said content marketing ROI was four times greater than their most targeted advertising. Content marketing and blogging are closely linked together. Not only did 48 percent of C-suite executives report that thought leadership content directly led them to giving a company their business, another 41 percent invited the company to propose on a project, even though they previously hadn’t considered working with them. Calculate how much you spent to produce the content.. How you answer the content marketing ROI question: If you’ve survived long enough to want to learn how to build the business case, there are a couple of ways to create it. And we won’t go too far to find it. We couldn’t agree more, which is why we’ve rounded up compelling statistics to prove that content marketing, when paired with solid branding practices, can yield the long-term results you’re looking for. For awareness and thought leadership content, it’s important to go beyond traffic metrics to look at engagement rates. Content Marketing World is part of the Informa Connect Division of Informa PLC. Consider factors such as the cost to create the content, including copywriting fees and design services, and don’t forget to estimate the cost of the time for project management. If you use internal resources, ask the campaign managers for usage reports. Cost: This is a standard ROI component. Content marketing ROI is often broken down into two types of metrics: Surface-level data points that marketers can easily measure. Map These digital content marketing statistics prove content marketing works. 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